Danny O’Connor: album cover
Album artwork is a design category in its own right. It has to match the spirit and concept of the record, and many famous albums are known as much for their sleeves as for the music. It is therefore an important part of the creative process and even more so when an artist releases his debut original record. This is what Berlin based artist Danny O’Connor was looking for. He worked closely with photographer Nico Berardi to create something both visually unique and faithful to the country/folk rock style of the album.
– Portrait photography
– Location shooting
– Sleeve layout & design
– Sales through the online store, digital and traditional channels
– Marketing campaigns including temporary free downloads etc.
– Supporting the social media accounts